In a dog eat dog world,
it's best to have a wulf.

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Wulf · Specialty commerce intelligence

An intelligence platform for retailers who refuse to compete on price.

Built for specialty commerce. Trained on your catalog. Embedded on every product page.

Available today

Meet your store's new sales associate.

Wulf · jensonusa.com

Shopper · 2:14 PM

I'm looking for a winter gravel bike under $3k — wider tires, fender mounts, good in the wet.

Wulf · just now

Three strong matches in your budget. The Salsa Warbird C GRX 600 ($2,899) stands out — 45mm clearance, integrated rack mounts, steel-fork option for compliance. Want me to pull it up?

Trained on your catalog. Pulls real product matches. Won't recommend out-of-stock.

See how it works →

The Wulf platform

Wulf is built to grow with you.

Wulf Chat

Available now

AI shopping assistant for product pages. Trained on your catalog and brand voice.

Wulf CRO

On the roadmap

Conversion rate optimization with experiment tracking built for specialty commerce.

Wulf Recs

On the roadmap

Personalized product recommendations powered by the same intelligence as Wulf Chat.

Wulf Search

On the roadmap

Semantic site search that understands what your shoppers actually mean.

Wulf Signals

On the roadmap

Real-time shopper intent signals so you act on intent, not just clicks.

Wulf Analytics

On the roadmap

Specialty-aware analytics. Core Web Vitals, CRO performance, attribution.

Wulf Feed Creative

On the roadmap

Generative creative for product feeds and merchandising.

Explore the platform →

Trained on three rings of knowledge

It knows your catalog before it ever talks to a shopper.

01

Your products.

Synced from your feed. Refreshed daily. Never recommends out-of-stock.

02

Your brand voice.

Trained on your FAQs, policies, and content. Sounds like you, not a chatbot.

03

General knowledge.

Backed by frontier LLMs — but never invents specs. When it doesn't know, it says so.

Not built for everyone

Specialty retailers don't compete on price. They compete on knowing.

Generic chat tools were trained on the internet. Wulf is trained on your store — your products, your customers, the language they actually use. Built for the retailers who know more than Amazon does.

Cycling Outdoor Sporting Goods Specialty Hard-Goods + more soon

It's a dog eat dog world.

Bring a wulf.

Request access

Demos take 20 minutes. We respond within a day.