The Wulf platform

Wulf is built to grow with you.

Seven modules. One intelligence layer. Built for the way specialty retailers actually grow — module by module, as your business is ready.

Wulf Chat

Available now

AI shopping assistant embedded on every product page. Trained on your catalog and brand voice. Won't recommend out-of-stock. Won't invent specs.

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Wulf CRO

On the roadmap

Conversion rate optimization with experiment tracking built for specialty commerce. Run A/B tests on PDP layouts, product copy, and chat behavior — all in one place.

Wulf Recs

On the roadmap

Personalized product recommendations powered by the same intelligence as Wulf Chat. Knows what a "winter gravel build" actually needs.

Wulf Search

On the roadmap

Semantic site search that understands what your shoppers actually mean. "Bike for rough roads" returns gravel bikes, not road bikes.

Wulf Signals

On the roadmap

Real-time shopper intent signals. Detect high-intent visitors before they bounce. Act on intent, not just clicks.

Wulf Analytics

On the roadmap

Specialty-aware analytics. Core Web Vitals, CRO performance, attribution by category. Built for the metrics that matter to specialty retailers.

Wulf Feed Creative

On the roadmap

Generative creative for product feeds and merchandising. Auto-produce Meta and Google product imagery that matches your brand.

Trained on three rings of knowledge

An intelligence layer, not a chatbot.

Every Wulf module shares the same three-ring foundation. Train it once, and every module benefits.

01

Your products.

Catalog synced from your feed, refreshed daily. Every module — chat, recommendations, search, feed creative — pulls from the same product source of truth.

02

Your brand voice.

Trained on your FAQs, return policies, sizing guides, and brand content. Every module sounds like you.

03

General knowledge.

Backed by frontier LLMs for general questions — but every module is bounded by what's in Rings 1 and 2. Never invents specs. Never recommends what you don't sell.

Start with chat. Grow into the platform.

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