Wulf Chat
A sales associate that knows your catalog cold.
Embedded on every product page. Trained on your products and your brand voice. Available today.
Knows your catalog.
Synced from your product feed. Refreshed daily. Pulls real product matches with real prices, real specs, real availability.
Talks like your brand.
Trained on your FAQs, returns policy, and content. Sounds like you — not a generic chatbot.
Won't hallucinate specs.
Bounded by what's in your catalog and brand content. When it doesn't know, it says so and offers to connect a human.
A real conversation
Cycling — winter gravel bike search
Shopper · 2:14 PM
I'm looking for a winter gravel bike under $3k — wider tires, fender mounts, good in the wet.
Wulf · just now
Three strong matches in your budget. The Salsa Warbird C GRX 600 ($2,899) stands out — 45mm clearance, integrated rack mounts, steel-fork option for compliance. Want me to pull it up?
Outdoor — layering for winter
Shopper · 9:42 AM
Heading to Patagonia in November. What layering system do I need for hiking + camping in 30-40°F with wind?
Wulf · just now
For active hiking in that range, a three-layer system works: a synthetic or merino base, an active fleece or grid mid, and a wind-resistant softshell. For camp, add a packable down jacket. I can pull our top picks in each layer if you'd like — want to start with the base?
How it deploys
One snippet. Any platform.
Wulf Chat is platform-agnostic. Optimizely, Shopify, BigCommerce, custom stacks — if you can paste a script tag, you can deploy it.
Built-in safety
Trained to know its limits.
No out-of-stock.
Won't recommend products that aren't available right now.
No invented specs.
Sticks to what's in your product feed. Won't guess at dimensions or compatibility.
Human fallback.
Detects edge cases (returns, defects, complex questions) and offers a human handoff.